4 Types of Trade Show Lighting Your Exhibition Booth Explained

Artificial lighting plays a critical role in museum and exhibit designs. You need exquisite furniture, magnificent graphics, and great flooring for a fantastic booth. However, your customers may not notice the display details without proper lighting. Eye-catching trade show lighting is necessary to leverage the eight seconds you have to make a good first impression on your customer.

Knowing which lighting best fits your tradeshow booth design is essential to create a balance in your displays. This blog post will discuss different tradeshow lights and their effects on the exhibition booths. But first, let’s discuss why you should have tradeshow lights in your tradeshow booth. 

Why is Trade Show Exhibit Lighting Important?

People who visit exhibitions have high expectations of getting an unforgettable experience. The exhibition booth owner also aims for successful brand activation. So, you should pay attention to details when looking to appeal to customers and create a pleasant atmosphere for visitors. 

So how does lighting make a difference?

  • Increases noticeability: Tradeshow participants typically compete for the customer’s attention in a somewhat chaotic place, and you’ll not be an exception. Lighting your booth is a unique way to set your booth apart from others.
  • Influences quality perception: The aim is to enhance focus and guide the visitor’s eyes to what matters. Proper lighting will arouse visitors’ emotions without them realizing that the Light is responsible for the glow.
  • Reduces energy consumption: It is easy to control spotlights depending on circumstances. You can dim each luminaire independently to create a spotlight for each masterpiece. They will get illumination without necessarily affecting your sustainability objectives.
  • Light Protects Precious artwork: Lighting does not contain harmful IR, and UV rays can protect sensitive materials from damage and color fading. For example, placing an LED luminaire near an object gives a gentle, protective light, unlike conventional luminaires, which cause cracks in paintings.

Types of Tradeshow Exhibit Design Lighting

Both small and large trade exhibition booths require sufficient lighting. The large booths need more attention to equilibrium the whole display. You can use four main types of tradeshow lights to ensure maximum lighting. Each can produce a distinctive effect on your booth. 

These lights are:

  • Display Lights
  • High-activity Lights
  • Accent Lights
  • Ambient Lights

There are two main categories of lighting: soft light and hard light. An adept exhibitor should know the difference between hard and soft Light and how they function.

What Is Hard Light?

Hard Light is typically a bright, focused light that casts harsh shadows and draws attention to a specific display area. The transition between Light and shadow in complex lighting is very sharp and defined. However, hard Light may be unhealthy, making the skin look dry and unpleasant.

 If you aim to highlight details that will draw a visitor’s attention, you should choose Cool-toned LED lights.

What Is Soft Light?

Soft lighting is a type of Light that is bright but balanced, with few hard shadows. Soft lighting makes the transition between Light and shadow much smoother and more gradual. When bathed in soft Light, your objects will have few to no shadows. 

These soft lights are ideal for most of your exhibition areas, especially where people often interact, for example, the information booth, reception desk, and other interview locations. You can use warm-toned halogen light, which is more comfortable and friendly to the skin.  

1. Display Light 

The purpose of display or hand lights is to illumine the exhibition booth graphics. They use LED bulbs, and their illumination intensity is quite impressive, even if they may be different from other spotlights. 

You can install them in cabinets, pedestals, or shelve, depending on what you need to highlight. White Light is preferable for display color light since it does not interfere with the authenticity of crucial information, such as logos and colors. 

Cabinet displays mainly utilize backlighting which illuminates logos or visual messages. On the other hand, strip and track lighting provide lighting for walls and shelves. Wall-mounted shelves can receive illumination from recessed lighting.

2. High-Activity Light

High-activity lighting is a hook and stays lighting. This exhibit lighting will make visitors stream into your booth as it stands out from the surrounding ones. Visitors might also easily focus on your intended activities since there is sufficient illumination. 

When installing high-activity lights, you can observe the following tips:

  1. For your booth to be noticeable from a distance, install overhead digital signage with a strong backlight.
  2. A static or flashing display with your company logo or name is an example of how you can attract attention through signage.
  3. A warm yellow Light will make visitors feel comfortable entering your booth if you have one entrance.
  4. The main idea is to pass as much information to your booth’s visitors as possible. Therefore, the spotlight should focus attention on your demonstration activities. 

3. Accent Light

Accent light can not be a primary source of exhibition booth lighting, but it acts as a complementary. It is primarily used in large booths to improve lighting and illuminate insufficiently lit spots by other lights.

Once you set up other lights, check if any other spots require additional lighting, significantly where shadows fall, and install the accent light.

4. Ambient Light

AmbiLightight can be the primary light source for your booth. It’s a high installation at the tradeshow, emLightg light to the exhibition hallLights light does not suffice your booth since some places will be dark, and objects will not receive the proper illumination they deserve. Therefore, you must improve the ambiance of your booth. Doing this will increase your booth’s traffic and achieve your exhibition goals.

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