Alex Muiruri

B2B/B2C Direct Response Copywriter for Hire.

Do you want to double, triple, or maybe quadruple your online revenue?

Maybe you are actively looking for a hardworking person, who can reduce the workload within your company;

A writer who can pass the right and most engaging message to your audience;

Or maybe you want a professional who will take care of your business needs and move it from a startup website to a well-established enterprise…

Perhaps you’ve concluded that this is the right way — starting with the minor requirements and then working on growing a SIX-FIGURE business later on.

But… what if I told you that there is a way to hit all these targets in one shot?

Dear Entrepreneur,

Let me stop you for a minute and reveal to you the #1 secret to building a stable online enterprise.

You see, there are many ways to succeed in this online business…

…You could copy others. As they say, if you want to move fast copy those who have succeeded before you,  

You could take an online course and learn some tricks from the gurus, 

You can even follow your intuition and build what you think works best…

…And many other tricks. 

But today, I don’t want to take you through that route.

I believe in shortcuts, so I want to give you my FREE tactic on how to build your online business in a jiffy,

This tactic will help you connect with your customers, build trust, maximize your sales, 

And even help you duplicate the results on other niches that you plan on investing into. 

Within a short while, I bet.

You will be researching new and more entertaining business ventures to immerse yourself,

Building new products and applying the same tricks that you are about to learn to double your ROI FAST,

And analyzing previously written content and designed websites and see where you can implement what you’ll learn and increase revenue.

There will be no more struggling to find new content, feeling like you’ve wasted your time and energy or even struggling to get readers. 

Let me explain…

My name is Alex Muiruri. I’ve been a freelance copywriter since 2017. But before that, I tried to build some affiliate marketing businesses.

Here, I marketed computer optimization software and other like products.  

I gathered the software and wrote some smart copy to sell them for profit. 

To be honest, I found myself as a mastermind for coming up with such an ingenious idea.

Maybe that’s why I failed miserably!

Soon, I had to change my niche…

I deleted every post, which I had written (a painful experience, sincerely) and started afresh.

This is because I realized that nobody was reading my content.

And those who read never found it helpful. 

I had taken my readers for granted by thinking that they would just buy stuff simply by seeing the active links plus the banners.

So, I decided to take some time off to research other easier and more profitable business ventures.

I started with book reviews, website repair affiliates, and lastly, online courses. 

But one thing, I kept failing again and again.

But why? I wondered.

The thing is, I was a bit greedy for success…

…I wanted to rank higher on Search Engines. So, I wrote irrelevant posts targeting specific keywords, word count, and also backlinks. But they weren’t as engaging, entertaining, or demanding trust. 

I would force problems into people —  I kept preaching (writing long guides) about how to solve problems, which people did not know if they had in the first place. 

I marketed my products primarily on organic traffic. This was very frustrating since it takes time, and I am a very impatient man.

I wanted to succeed fast, I published the irrelevant posts anyway. Figured that I would edit it later once I rank higher with my SEO. 

…Honestly, I had to learn everything the hard way. 

However, after figuring out why I was failing, it was easy for me to get back on track.

I took a few targeted online courses, found myself a mentor, and practiced hard to get my copywriting straight.

Soon, I was an expert in writing blog posts, emails, web copy, and sales letters. 

Since then, I’ve continually upgraded my skills…

…And although I’m still not yet the expert in sales copywriting, I sure as hell know how to convince people to take the desired action. 

With this knowledge, I’ve helped clients start many businesses in multiple niches including…


Online Gambling…

Home Decor…

Digital Marketing…

Personal Development…

Heck, I even helped a business write better copy for their dating website. 

That’s why I think that secrets I’m going to reveal to you here can apply to almost ANY Niche of business you indulge yourself into…

As long as you need customers, patients, or clients and you want them to PAY for your products or services…

…This is the right way to do it.

So, what’s this secret I keep talking about?

Let me ask you… When you go searching for information about your product on Google, do you look for the articles with a price tag? 

I don’t think so. 

Normally, we all opt for free content before looking for premium content…

You’ll even hear yourself saying, “Let me learn more about this product or service before making any rational decisions.” 

You might even seek advice on forums. All because you don’t want to make any decisions that you’d regret. 

Well, all humans are alike. And I bet your customers are doing the same thing…

So, if you want to sell anything, it’s best if you find out how you would like to be treated and treat others in the same way.

If you can do that, I might even say that building an online business will be the easiest part of your career.

I say this because I know many people who start a new venture every month. 

…And I’ve been fortunate to learn some secrets that they use to build their businesses that fast. 

So, listen closely, and I will guide you through the right steps towards building a stable online business.

In fact, I have organized this whole thing into a 5-part short-course, which I will share with you here.

These are:

1. Identify

2. Connect

3. Understand

4. Engage

5. Sell

In the next few minutes, I will be sharing with you some facts, testimonials, and even stories that will reveal the above steps in detail. 

Let’s get Your Dream Online Business Thriving. Start here!

On the Great view

According to Hubspot, the basic requirement for any online marketing campaign is the buyer’s persona.

This, they say, is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. 

You see, long ago, direct mail copywriters used to buy this information from other advertisers before they started writing a sales letter. 

They sought to understand the audience, their hobbies, financial situation, gender, and even political affiliation. 

The information is very important. It is needed to understand your audience, connect with them, and build trust. 

The information included things like…

Date of Birth… To know the age set of the reader.

Marriage status… 

Area code…


Health status…

…and many more. 

But today, the internet has made things much easier, finding the above information takes a few minutes, and you don’t have to buy anything. 

Using the available online applications such as Facebook, Google Maps, Craigslist, and many others, you can easily access and monitor other people’s activity online.

Heck, there are even apps that will help you find doctors, engineers, or consultants in your area.

But What Do You Do with these “Buyer’s Persona.”

Have you ever heard the famous quote in copywriting, “Speak to your customer directly and only to him/her”?

Then, finding a buyer’s persona means learning as much as you can about the customer. 

You have to speak as if you know him/ her from the day she/he was born or started facing the problem. 

Otherwise, you have to identify him/her. 

Normally, they should all look similar — having the same desires, living in the same situations, or just about the same age. 

These are the factors that push them to face the same problem and, therefore, read your message throughout. 

Typically, the information should concentrate on that small group of people.  

That is now your buyer’s persona. 

You need to focus on selling to that group and forget about the rest of the people. 

Remember, when a customer sees that you understand their problem, they will easily follow your advice. 

Getting even more information…

By Derrick Johanson. CopyHour

Now that we know who we are selling to, it should be easy to identify and connect with the buyer’s persona.  

Remember this quote? 

If you are going to sell something to someone, you need to speak to them as if you have known them for years. 

I always messed up here myself..

When I was starting out, I used to plan on content writing by myself. I never consulted anyone or even googled for ideas. 

To make matters worse, I planned it while I was offline and alone. 

This is why the issues that I addressed to did not have any relevance to the readers.

I would tell stories, create guides on how to solve problems, and I assumed that everyone understood their problems. 

But as it turns out, I was wrong. I clearly didn’t understand my audience.

It was only after I started connecting with the people that I realized the core factors that pushed people to buy. 

1. Most people will only listen to consultants that they are familiar with. 

2. Most people won’t buy anything without asking for recommendations. They are afraid of the shipping process.

3. Many need a FAQ section where their questions can be answered before they make a purchase. 

4. And lastly, they don’t want to work hard to get what they want. The simpler the process the better.

If the process is tedious, they need a step by step guide through the entire process. 

This is why you need to connect with them, get to know them in person, and understand their fears. 

With that, you will clearly see the benefit of connecting with your audience.

Again, thanks to the internet, you don’t have to buy anything anymore.

You can do this comfortably on Social media, especially Facebook, Forums, and even on other websites.

Now We can Analyze your Audience

After identifying your buyer’s persona, it’s time to observe their behavioral patterns, 

You’ve got to know what they love, hate, and the little things that motivate them. 

If you ignore this, you will never get credible ideas for your content. 

These behavioral patterns are the key elements propel you towards creating engaging content. 

For instance, if you find out that many people on social media are looking for a way to increase their online revenue,…

…It would be useless to go talking about the formulas of copywriting. 

Most probably, your audience does not understand the value of the copywriting itself. 

They may think that it’s just a coined terminology to make you seem fancier.

So, to do it right, you’ve got to: 

First, talk about the problems that they face. Don’t neglect this.

Second, teach about how this applies to your product. Never assume that people know what you are talking about. 

If you don’t understand your audience, they will never trust you.

Now it’s time to talk to your audience… 

Now that we have ideas for our content, it’s time to write. 

Here, the rules are simple

Rule number 1. Be clear and using the right words. You need to speak your audience’s language. If they love technical stuff, go for it. If not, avoid it. 

If they get excited about Oxford commas, don’t hesitate to put them where necessary.

Rule number 2. Speak the Right Message. Remember not to push problems into your audience. You may end up speaking to yourself. 

Find out their level of problem awareness and speak directly to them.  

Rule number 3. Deliver Gold. The right statement to use here is to overdeliver on a promise and give even more information at the end of the post…

And don’t let them go without taking action. 

Selling your product. 

By now, I assume that you’ve figured out what your audience wants, you’ve attracted them to your blog, 

Or even better, you’ve captured their email addresses. 

You should also have built trust by writing often and connection with their problems. 

If you’ve already done this, then I think it’s time to ask for the sale. 

At first, they should feel uncomfortable when you start selling them.

But since they already trust you, they won’t unsubscribe. 

You’ll just need to find out the cause for their hesitation, keep building the trust, and finally make the sale. 

The Process of Asking for the Sale. 

This is the most tricky part.

If you don’t ask for the sale, you won’t sell a damn thing. And if you ask rudely, you won’t sell anything either. 

So you need to be smart!  

Most people mess up in the call-to-action section. They will provide a link to a product, but fail to ask for the sale.

Mind you, the process of asking for the sale is always systematic. 

You start by stating the products that you offer in three dimensions. Here you are not supposed to talk about everything, but the one core feature that all people love about your product. 

It might even be the reason behind its manufacture in the first place. 

You then state the facts about the products that back you up. For instance, why scientists think it’s the best, the people who have benefited worldwide, or even your past encounters before you found the product.

After that, you need to show social proof. These are the testimonials that you may have recorded. 

Then remind them of the core benefit while stating other major benefits. A list, Facebook Ad, email, or even a blog post can do a perfect job. 

Lastly, guarantee that you will keep your promise. This is not important, but just like in a store, it helps the highly skeptical people take the product half-heartedly. 

And there you have it, the five major elements for starting any successful online business. 

First, Identify your buyer’s persona. 

Secondly, Connect with your audience to find out where they are located in the buyer’s journey; otherwise the buying funnel. 

Third, Understand their language, desires, and problems that they are currently facing to come up with ideas for your content, 

Fourth, Engage with your audience using the right content and ideas. 

And Lastly, Ask for the sale. 

 Most people just get the audience in their emails and start connecting. Soon, they are making millions. 

To be honest…

…Having all these key ingredients in our possession makes it extremely easy to build a business one after the other. 

We can even craft a quality sales letter to get them thinking about you before they make the decision.

That’s right!

I’m willing to help you succeed by taking you through the process Step by Step.

Order Today!

With the Right Guidance, the Process is VERY Simple, Fun, and Entertaining

Alright, before you go…

…I’d like to let you know that you don’t have to be alone in this one. 

If you want, I can help you through the process and show you every step that you need to take for FREE. 

Yup! I am willing to help you make a business strategy for free.

No strings attached and I won’t sell you any of it. At all!

Here’s why… 

You see, I’m also looking for a “dream” client, whom I can personally work with to establish a stable online business. 

We will work hand-in-hand to make sure that you have a plan that will double, triple, or even a quadruple of your current revenue. 

First: We will schedule a meeting and where I will listen to your goals, look at your website or product, and weigh if you are the right fit for me.

Second: If I like your business plan, I will take two business days analyzing your business, 

Third: We shall schedule two hours for a call with you. That is 45-60 minute calls per day for the two days. 

Fourth: We shall analyze the data that I will have collected, look for your ideal customers, and come up with the right tone to speak to them. 

Lastly: I will hand the full website audit report with:

  • Clear guidelines on the discussed topics,
  • The right message to pass across, 
  • At least 15 blog post ideas,
  • Facebook Ad topics and email headlines, 
  • And any other information that I find helpful for you. 

And I promise to give you all this for FREE.

Just send me a confirmation email here and ask for my services. 

After that, We Figure Out the Type of a Client that You Are…


Once you find the right path, everything else is normally easy. You begin to see the places where you can find clients. 

You start interacting with similar minded people. 

And you may even find yourself in a conference room among billionaires. 

Simply because you share ideas and you value yourself as an entrepreneur just as they are…

That’s when you find out who you really are and your niche in life as well as in business. 

Now Let’s Build Your Awaiting Business

When all is said and done, it all boils down to one thing.


This is what differentiates the pros from the amateurs. 

And I, my friend, take fun in doing the work. 

While working on a project be it a sales letter, email, or even a blog posts, I make sure that every element of the piece is in line. 

Sometimes I will even rearrange the whole piece after completing, simply because I want perfection. 

I know perfection is an abstract thing…

…But still, revising your work again and makes you a lot better than a person who believes that they are perfect. 

This helps you use the right words to build trust and sell your products,

Find places to add special elements in your content.

And even engage with the audience by answering their questions within the context. 

Here’s What You Should Get from this Business Plan.

SEO Copywriting.

It’s more like an SEO Copywriting Success really: Grow Your Business by Helping Clients Get Better Google Rankings.

I will analyze your products and content on your e-commerce store or affiliate website and create a strategy for you with the right approach that you should take. If you already have a plan, I can help you write the best product reviews and descriptions that will rank and make sales.

Email Marketing.

Email marketing is still a way to make more sales. Most of your prospects have professional emails which they wouldn’t allow spam. You must get in there.

This is why, as an entrepreneur, I believe that building successful email marketing campaigns has never been more critical than it is now. But there’s a problem; most people don’t know how to do it right. So in the interest of furthering best practices and helping you succeed as a business owner, let me help you deliver to your audience the content they need

Small website.

Having no website can make you lose a lot of potential clients. Do not make excuses, creating a site can be boring, but it does not mean that you shouldn’t have one.

Within a month, you can have your website ready and shining. No need to worry about copy or content, I will cater all that for you. This is a limited offer, and I will have to work with you one-on-one through a Whatsapp call as we analyze and create the perfect sitemap for your website. A sitemap that is easy for Search Engines to crawl and rank your content.

Landing Pages.

A landing page is the most relevant page for an online business since it determines your conversion rate. The best landing pages convert at 11.45% or higher. 

If a landing page is good enough, and your prospects are solution-aware, the sales rates increase. However, a poorly written landing page does not receive many conversions as expected.

Facebook Ad Management.

If you feel that most of your customers are on Facebook, but you don’t know how to funnel them yet, don’t worry. We can also write Ads for you and run them to your customers on Facebook. 

With the right words, we can pull them from the expensive Facebook accounts and siphon them into our email list. Here’s where the magic happens. 

Now I know what you are thinking…

…That these services sound way too expensive. 

And you’re right. 

Each of these services cost more than $1000 per package.

But today, I’m not here to offer you that deal. 

Instead, I want you to build your business taking as much little risk as possible. 

Some risk. But not too much. 

Don’t worry… You won’t be my first. 

Having worked in the marketing field for more than 3 years, I decided to start offering my services to others in 2018. 

That was after I took several courses, read books, and even offered my services for free. 

I couldn’t help but think about my future in this business. 

I worked my ass off every day trying to understand the elements of a good copy. 

Sometimes I had to delete everything and start a fresh, and other times I had to stand getting scorned and criticized. 

Soon, I came to love the system 

I realized that this is how things are and one must acknowledge the fact that failure is real. 

It’s how we know that we are progressing, right? 

Despite that, I did not give up…

…In fact, some people even impressed most people with my work over time. 

Check out what some of my previous clients had to say…


This is why I believe that the services I am about to offer to you are the best. 

Not perfect, of course. But the best for you. 

And at a small fee, you could also get the privilege of being one of my clients.

Here’s how my pricing ranges. 

If you love my work so far, we can chat about how we can help each other. 

The following are the common packages that I offer. 

The BRONZE Package

SILVER Monthly Package

GOLD 6-monthly Package

Promote your products and servicesDrive conversionsNurture Leads
Engage prospects and customersBuild trust and loyalty with regular, quality marketing contentConvert prospects into buyers and win repeat business
Includes a personalized marketing sequenceIncludes customized email marketing messagesIncludes an ongoing marketing system
One-time paymentOne-time or split payment1 month FREE




So, if you’re getting tired of getting stuck with your online working strategies,

Looking for something that will work among the pile of stories online,

Or even juggling between the many tasks that you must complete before launching your business…

Then my Starter Packages could be the one solution for you.

These packages will help you grow your business in five ways:

1. Identify your prospects.

2. Connect with the prospects.

3. Understand what their needs are.

4. Engage with the audience with your content

5. Sell your Products

With the Starter Package, you’ll learn and implement the most important factors that determine the rate of growth of your business. 

Order today.

P.S. Getting started on business is sometimes the toughest stage of that business. However, with the right guidance, you don’t have to struggle. 

Let someone take you by the hand and guide you through all the stages of building a successful online business. 

I believe this is the right way to succeed. 

This is why I want to make a contact me today and we can chat more about your business. 

You don’t have to be buying anything. If you are having a problem, I will surely be willing to help.

You know why…

Because I love exploring new ideas and helping people monetize them. That’s why!

So until we meet…


Alex Muiruri

@Legit Payout Copyright.
(254)700278347 or (Alex Muiruri) Social media and Skype.

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